Monday, April 20, 2015

April 20th Is a Date, Not News

Guys, exploiting 4/20 is low hanging fruit.  No effort.  But considering the real tragedies that have happened on April 20ths past, I guess I should be glad that only stoners are getting exploited over something frivilous.

But Huffington Post, there is no excuse for how you handled advertising an update to your March 30th article "McDonald's Will Test All Day Breakfast." Let's look at this:


I will give them credit.  They said kind of.  But there are major problems here.  First of all, that's not the name of the article.  Second, despite the kind of, does that not imply that everyone could just go to Mickey D's after 10:30 and just get a Sausage McMuffin just because it's April 20th?  Thirdly, that's not even how you spell Mickey D's, Huffington Post. Get it together, guys.

The article is an update of one published last month, announcing that McDonald's is testing all day breakfast in select San Diego chains - starting today, April 20th.  McDonald's offends me.  First of all, be true to your roots guys - IE can't get all day breakfast love?  You came from San Bernardino.  Second of all, really?  You make it easy for news media outlets to bait readers.  For shame, guys.  I know it's basically free advertising... but come on.  You couldn't have started next Monday when three weeks ago you said, "within the next month or two?"  Three weeks definitely qualifies as being within a month or two, but the delivery still seems kind of early.

Shame on Huffington Post for dangling such bait, and shame on McDonald's for making it easy for them to do so and also not giving me all day breakfast.  I will accept my apology in the form of multiple Sausage McMuffins.  You can stop when you're forgiven.

No comments:

Post a Comment