Tuesday, April 21, 2015

I Admire Honesty

News outlets, pay attention: this is an example of how to have fun without being click bait. And I'm showing you with a Dorkly article from last September that they advertised today. So, let's look at "The 10 Most Ridiculous C-C-C-COMBO BREAKERS on the Internet" and see what they got right.

How did they advertise it on Facebook?


No misrepresentation at all. The name of the article on Facebook is still the name of the article when you click through. That image is used in the article. And the accompanying status text is cute and applies directly to the article.

That's really all you have to do to not be click-baity. And this is even an instance where I have no issues with the title. They deliver on the combo breakers being ridiculous, and since I'm not about to scour the Internet to find more ridiculous combo breakers, I'm very willing to take their word on it. More importantly, it didn't make my eyes roll from the beginning. Besides, there's a distinction between saying something is "most ridiculous", which is a matter of taste, and a "genius hack" which is a meaningless adjective followed by a meaningless buzzword.

Sorry real news - you need to be more like Dorkly.

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